How I work
My work is collaborative by nature. When I use “we” here, it reflects the shared process I have with clients—working together to clarify the message and bring it to life.
We start with the story
Strong presentations start with clarity, not slides. That’s where I begin—by helping clients translate their expertise into a narrative their audience can quickly understand.
Often, that means slowing down long enough to articulate the goal, define the audience, and understand the context. Many teams know their subject deeply; my role is to help shape that knowledge into a focused message that communicates clearly to people who don’t live with it every day.
We shape the structure
Once the story is clear, we organize it. Flow, hierarchy, and emphasis matter as much as content. Together, we determine what comes first, what supports it, and what can be removed.
This step builds a strong foundation—one that results in effective presentations because they are cleanly structured, easy to understand, and easy to deliver to your audience.
We refine the language
Words matter. I pay close attention to clarity, tone, and precision—helping refine language so the message is confident, concise, and aligned with the intended audience.
This is often where assumptions are uncovered, benefits are clarified, and complex ideas are made more accessible.
“Andi listens carefully, internalizes what we’re trying to communicate, and delivers thoughtful, high-quality work. She is collaborative, responsive, and consistently makes our jobs easier.”
— Patty Klingbiel, President & Principal
Connell + Associates
We design with purpose
Design supports the story—it doesn’t compete with it. I focus on clean, thoughtful design that aligns with brand standards while keeping the message front and center.
Whether working within existing templates or developing something new, the goal is always the same: clarity, consistency, and restraint.
We deliver work that’s ready to use
The final result is a presentation that feels cohesive, intentional, and ready to be used with confidence—whether it’s for an executive discussion, a sales conversation, or an internal update.
Much of my work happens behind the scenes, but its value shows up when presentations are effortless to present, easy to understand, and more effective overall.
